Root to Petal Creative
About Services The Blog Portfolio Schedule a Consult +
AboutServicesThe BlogPortfolioSchedule a Consult +
Root to Petal Creative
Scroll
 
Spa_Marketing.jpg

DESIGN

DESIGN

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est

REFINE

REFINE

ALIGN

ALIGN

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est
Danielle-0051.jpg

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est
Banner
Process 1
Process 2
Process 3
Process 4

Sign up with your email address to receive news and updates.

Thank you!
Hours

follow @roottopetalcreative

A huge congrats to @addoaesthetics on the launch of Spa Marketing Made Easy! ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you're an aesthetician, skin care professional or aesthetic expert of any kind, consider this your new go-to resource on all things spa marketing from retail strategy to promotional planning to marketing mindset and everything in between! ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ It has been incredible to see this podcast come together from behind-the-scenes and I can't wait to see how Daniela uses this channel to reach her goal of impacting the careers and businesses of 500 aestheticians this year! ⠀
Catching up on Day 5 of #the100dayproject with a 1-2 punch tip for Day 6: So, you've got your website, it loads quickly (see the tip in my last post), now I want you to think about the first thing that your website visitor sees...before any scrolling or clicking. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your visitor should see two things: 1) a stunning visual 2) your brand's "elevator pitch." ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Visual tip: The image (also known as a banner image) should be eye-catching, captivating, and do one or all of the following: show off your beautiful space where your clients can expect to receive services, display the people of your business (i.e., your team and/or your clients), and what you do (spa and skin treatments, hair styling, massages, barre classes, etc.). ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ "Elevator Pitch" tip: Don't leave your website visitors guessing on whether you're the place for them. Your visual will do some of the communicating for you, but having a simple 1-2 sentence pitch that tells your visitor what you do, who you do it for and why will quickly tell your reader whether they've found what they're looking for and get them to scroll and click further. Remember, the only goal of the first sentence is to get them to read the next one! #100daysofwebsitetips
Day 4 of the #the100dayproject aka 100 days of website tips for spa, salon and studio owners! Want to know the top reason why web visitors bounce from a website? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ It loads super slowwwww. So your potential clients who have taken the step to click on your site don't even get the chance to be wowed by your homepage. Don't let that happen! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ To test your site speed, I love gtmetrix.com, which will analyze your load time and give you suggestions on how to remedy it if it's too slow. One of the recommendations you may get is to switch to a faster server and/or host, in which case I highly suggest Squarespace, which takes care of being both server and host for your site. #simplicity ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head back to my Day 2 post for more reasons why I love Squarespace as the website builder of choice for wellness, spa, and beauty pros!
Day 3 of #the100dayproject - 100 website tips for wellness studio, spa and salon owners! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yesterday I wrote about starting your website with a strong foundation, and I truly believe the strongest foundation for anything you do in your business is knowing WHY you're doing it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, in the case of your website, why do you need and want to have a website? That might sound like a ridiculous question (doesn't every business need a website?) Well, yes...however, knowing the "why" behind your website will help drive the strategy of your site and the content you share. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ For example, here some reasons why you might have a website and how you'll use those to drive your site strategy: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ - Explain your offerings and display the choices your clients have in doing business with you this would result in a menu page - Showcase you and your team's work create a portfolio or case studies page - To educate your clients on your industry, expertise and give them helpful and valuable information blog or resources page - To sell your services sales pages and online booking portals ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let me know in the comments the "why" behind your website and how you're bringing that "why" across through your site's content! .⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀ #wellnesscopywriter #spacopywriter #bloomyellow #wellpreneur #beautypreneur #spapreneur #womeninbusiness #beautybiz #wellnessmarketing #dreamersanddoers #spaindustry #beingboss #createcultivate #jaxcreatives #salonmarketing #beautymarketing #brandstrategy #creativelifehappylife #marketing #marketingstrategy #womeninbusiness #websitestrategy #babeswhohustle #creativeatheart
Day 2 of #the100dayproject! In case you missed it, for the next 100 days (now 99), I’ll be posting website tips for spa, salon, and wellness studio owners, and how you can grow your brick-and-mortar business with the power of a beautiful digital home. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Being a from-the-ground-up type of thinker, I like to start with a solid foundation and build from there. So, typically when creating a website, the first choice you have to make is which platform you’ll build on. There are a variety of platforms to choose from; however, for salon, spa and studio owners, your best choices are Squarespace and Wordpress. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Both have proven themselves to be reliable for building a top-quality website, not to mention, have the best features and tools to allow you to create a gorgeous + professional site. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pros to SS: Very user-friendly drag-and-drop style design creator with beautiful templates to choose from, little to no coding knowledge required, and no need for extra plug-ins or security tools, all you need is Squarespace (they host and provide support for your site as well). ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Cons SS: For those with super specific design requirements and customizations, Squarespace can have slight limitations, and you need a little bit more working knowledge of SEO to ensure you’re taking the right steps to get your site ranked. (More SEO tips coming in future days. ) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pros to WP: You can create just about any website you can envision on Wordpress. It’s highly customizable, easy to see that you’re on the right track with SEO (using the Yoast plugin), and is ideal for heavy content creators. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Cons to WP: Lots of updating and additional plug-ins needed, can be a steep learning curve for the non-techy biz owner, support has to come through your website hosting company (i.e., the site you buy your website URL from). ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Overall, for any spa, salon or studio owner looking for a beautiful site that provides a seamless experience, requires little maintenance and outsourcing, and that works for you like an employee on autopilot, Squarespace is the top choice.
Privacy PolicyTerms and Conditions

HOME
about
SERVICES

aligned consulting agency

2018 © DESIGN BY GO LIVE HQ

portfolio
blog
CONTACT